Successful email marketing, information gathering and reporting depends strongly upon the quality of your database. A great database will not do you any good unless you offer, creative design, thoughtful content, personalisation and timing. But without the right database you are simply wasting your time and money on marketing and reporting that will not hit the audience most likely to respond and give you misleading feedback. If you have an exsisting database, when was the last time it was checked for accuracy i.e current email addresses? Half your emails could be bouncing and you will never know unless your using Dataone.

Dataone is capable of determining the nature of an email, when entered the system automatically checks to make sure the email address is active.

When sending large amounts of emails through a system you will get bounces. A bounce is an email that did not get to its intended target, with most systems this will be the end of it and that person will be taken out of the system or just continue to bounce.

Dataone processes all the bounces and categorizes them into types; a type could be a recipient's full inbox for example, not a good enough reason for the system to remove that email address from the data base. Another category will be that the email address just does not exist anymore, in this instance if the advanced option is installed the system will attempt to contact the individual via another contact method e.g. sms message sent asking for that person to log on and update their details.

Mesh Systems, with the help of software such as DataOne can help you to build and most importantly maintain a strong database of clients.